• LEADERSHIP POSITION DESCRIPTIONS


     Chief Executive Officer: (CEO) 

    Qualities: respected by peers, driven, competitive, organized, comfortable speaking in front of a group, confident, likes to lead and passionate about the company and takes their job seriously.
     
    CEO ultimately sets the direction of the company. The CEO decides forms partnerships, and help the steer the company accordingly. The CEO’s second duty is building culture. Work gets done by people, and people are profoundly affected by culture. In Virtual Enterprise the CEO takes on a unique position because the CEO will be leading his or her peers. The CEO must be confident in their abilities to guide the team while being a good listener and very cognizant of other’s opinions and ideas. A good leader is able to delegate work without becoming “bossy”. As stated above the CEO must set the culture of the company. Depending on the style of leadership, the company will be run in different ways, for bad or for good. The CEO is responsible for being the face of the company and the entire Virtual Enterprise program here at MV. This entails meeting with business partners, leading presentations for other organizations, and representing the company at all major events. It should be understood that this position will require extra time beyond the “work day” to meet company deadlines.
     
    Responsibilities 
    • Select qualified leadership staff, collaborate with COO and business plan team on the business plan
    • Make sure the departments know what needs to be done in what time frame (Weekly meetings are essential)
    • Monitor departments with COO to keep help Vice presidents keep departments on task.
    • Meet with your coordinator regularly to discuss what needs to be happening in class and what you can be doing better as the leader of the class
    • Resolve conflicts by talking face to face with employees and inform them of the consequences (lowers their grade, jeopardizes participation on trips, etc.)
    • You are the face of the company. Be ready to help departments when they have questions, and don’t expect to be the first one out the door; make sure you positively represent the business by working hard on all tasks, welcoming and thanking business partners, behaving well outside of class because you are what sets the tone for the company and your team.

    Typical Tasks

    • Lead weekly leadership meetings and help establish goals.
    • Address company each week to guide company work 
    • Create a vision for the company to follow and work under.
    • Assist and supervise employees in marketing, sales, art and digital media departments
    • Constantly listen, monitor and assess the culture and progress of the company

    Things to Know: You will be leading a class of people the same age as you, this is a difficult concept and will take time to figure out how to lead successfully. The whole class must understand the big picture in order to keep the class on the same page. If no one is motivated to go to an event, the CEO is in charge of leading by example and motivating the company. You are the face of the company; the way you act will be followed by the whole class. Make sure you lead the way you want others to follow.

    Competitions: Business Plan, Elevator Pitch, Annual Report

     Chief Operations Officer: (COO)

    Qualities: respected by peers, organized, hard-working, competitive, can multi-task, confident, assertive, likes to lead and passionate about the company and takes their job seriously.
     
    Chief Operation Officer handles the day to day operations and all internal business departments. This position will directly report to the CEO. and Coordinator. The position directs the organization’s internal business practices. Must be willing and able to take a hands-on approach in leading the company to the next level of growth. This person must be willing to lead by example and by holding others accountable for their responsibilities to the company. This position requires a high level of multitasking, conducting evaluations and positive reinforcement of the company staff.  The COO must be able to motivate others to excel and should have good interpretation skills. The position requires attendance at all company functions and good presentation and public speaking skills. It should be understood that this position will require extra time beyond the “work day” to meet company deadlines.
     
    Responsibilities 
    • General coordination and constant communication with the internal departments and supervision of the overall operations of the company. 
    • This position will supervise the internal operations of the company and will work to maintain an efficient and positive work environment
    • Be responsible for coordinating company special events.
    • Select qualified leadership staff, collaborate with CEO and business plan team on the business plan
    • Make sure the departments know what needs to be done in what time frame (Weekly meetings are essential)
    • Monitor departments with CEO to keep help Vice presidents keep departments on task.
    • Meet with your coordinator regularly to discuss what needs to be happening in class and what you can be doing better as the leader of the class
    • Resolve conflicts by talking face to face with employees and inform them of the consequences (lowers their grade, jeopardizes participation on trips, etc.)
    • You are the driving force behind the company. Be ready to help departments when they have questions, and don’t expect to be the first one out the door; make sure you positively represent the business by working hard on all tasks, welcoming and thanking business partners, behaving well outside of class because you are what sets the tone for the company and your team.

    Typical Tasks

    • Attend leadership meetings and help establish goals.
    • Develop and support the vision for the company and work with leaders to maintain that vision
    • Assist and supervise employees of the accounting, communications, human resources and administration departments
    • Constantly listen, monitor and assess the progress of the company
    • Coordinate Company events and competitive entries.
    Things to Know: The COO has the main responsibility of being the office manager and handling the day-to-day operations of the company. Employees must remain motivated and on-task, and it is the COO’s responsibility to ensure this is the case. The COO is the driving force behind making sure the company is ready for competitions and prepares the company for trade shows.  At trade shows, if the COO is not a part of the Business Plan Competition, their job is to be a utility player. They must be ready to help out where needed and should make sure the booth is completely set up. The COO is an integral part of the company’s success throughout the school year. Work hard and set goals. Do your best to meet deadlines, and if you stumble and don’t achieve what you set out to do the first time, learn from your mistakes and work harder. There are no secrets to success. It is the result of preparation, hard work, and learning from failure. Be organized, it will make your life a lot easier. Virtual Enterprise is a team. Do not bind yourself to your department. Find out how to help the business as a whole.
     
    Competitions: Business Plan, Elevator Pitch, Annual Report 

    Chief Financial Officer: (CFO)

    Qualities: very well organized, hardworking, willing to put in extra hours, good at delegating responsibility, detail oriented, dedicated to perfection, very responsible, like working with money.
     
    Chief Financial Officer handles the day to day operations of the accounting department. This position will directly report to the COO.  This position requires a high level of multitasking and supervision of the largest department in the company.  The CFO must be able to motivate others to meet deadlines and should have good interpretation skills. The position requires contributions to the company business plan and annual report, in addition to monthly accounting reports. It should be understood that this position will require extra time beyond the “work day” to meet company deadlines. Excel is the main software this department will be using.
     
    Responsibilities 
    • Supervise all operations of the accounting department and will work to maintain an efficient and positive work environment
    • Be responsible for the selection of accounting team and their weekly performance evaluations
    • Provide all financial information for business plan team on the business plan
    • Monitor and maintain monthly accounting tasks that include; accounting reports, payroll, collections, bill pay and cash flow.
    • Attend and be ready to report at weekly leadership meetings 
    • You are the gatekeeper of the company money and should be constantly monitoring the cash and wealth of the company

    Typical Tasks

    • Have team produce company paychecks.
    • Maintain income statements and balance sheets each month
    • Apply for the company loan and seed money
    • Monitor income, payments, and collections
    • Pay all company bills
    • Monitor company bank account
    Things to Know: The CFO is one of the most important roles in the company.  Without a strong financial foundation, the company will quickly be in trouble. Do your best to meet deadlines, and if you stumble and don’t achieve what you set out to do the first time, learn from your mistakes and work harder. There are no secrets to success. It is the result of preparation, hard work, and learning from failure. Be organized, it will make your life a lot easier. Virtual Enterprise is a team, so do not do all the work yourself,  share the load with your department. Accounting can be a foreign language to you and your team, so ask,  if you do not understand what you need to do.  Make sure you and your team pay attention to all the little details when it comes to money in the company.
     
    Competitions: Business Plan, Company Financials, Annual Report 

    Vice President of Marketing

    Qualities: very well organized, creative, comfortable working with people, comfortable presenting and talking to groups, good sense image and design and how to promote ideas.
     
    The Vice President of Marketing will lead a small team of employees through the promotion and selling of products or services, including market research and advertising. They will work under the supervision of the CEO and will be responsible for all marketing, advertising, and promotions of the company. They will coordinate the marketing of the company at trade shows and its the advertising to drive customers to purchase from the company. 
     
    Responsibilities 
    • Supervise the operations of the marketing department and will work to maintain an efficient and positive work environment
    • Be responsible for the selection of marketing team and weekly performance evaluations
    • Develop a comprehensive marketing plan for the company competitions and business plan
    • Attend and report on department  progress at weekly leadership meetings
    • Develop fundraising programs to support the financial  needs of the company
    • Develop promotional and advertising strategies for the company

    Typical Tasks

    • Coordinate the writing of the company marketing plan
    • Compete in the trade show marketing competitions
    • Develop monthly email advertising campaigns
    • Design and decorate the trade show sales booth
    • Develop all tradeshow promotions and giveaways
    • Develop fundraising events, where all company employees can participate to raise funds for trade show supplies.
    Things to Know: The Vice President of Marketing is a consuming job a quite often requires you to work outside the office. You might need to make things for the booth, or your presentations or shop for supplies on your own.  You need to have a good sense of what looks good and is attractive.  As understand what motivates people will help you understand how to attract customers and get them to buy from the company. Your department will need money for props and giveaways at trade shows, so the fund-raising will be important so you don't have to ask your classmates for a few dollars every time we have a trade show.
     
    Competitions: Business Plan, Marketing Plan, Booth Competition, Annual Report 

    Vice President of Communications

    Qualitiesvery well organized, good long-range planning skills, a good writer, creative, comfortable working with people, very comfortable using social media, good sense image, and design, 
     
    The Vice President of Communications will lead a small team of employees through the promotion of the company through social media.  They will work under the supervision of the COO and will be responsible for all public relations, press releases, company communications through the monthly newsletter and company bulletin board. Their team will maintain the company Google email account and will plan and prepare for company events.
    You need to have a good sense of what looks good and is attractive.  As understand what motivates people will help you understand how to attract customers to our website and get them to buy from the company. You will need to understand the purpose of social media and how it drives sales.
     
    Responsibilities 
    • Supervise the operations of the communication department and will work to maintain an efficient and positive work environment
    • Be responsible for the selection of communication team, the delegation of tasks and weekly performance evaluations
    • Develop a monthly company newsletter to be used to communicate to employees and used for competitions and trade shows
    • Attend and report on department  progress at weekly leadership meetings
    • Develop an active effective social media presence for the company using Twitter, Instagram and Facebook
    • Maintain the company Google email and drive accounts.

    Typical Tasks

    • Coordinate the writing of the monthly company newsletter.
    • Coordinate packing and unpacking for company events 
    • Maintain the company bulletin board
    • Plan and facilitate company social events 
    • Establish and maintain company social media presence
    • Check email accounts daily and actively communicate with all departments.
    • Develop fundraising events, where all company employees can participate to raise funds for trade show supplies.
    Things to Know: The Vice President of Communications requires strong multitasking ability. You will have a lot of things going all at once so good planning and good delegation is essential. Planning for the newsletter is like creating a new piece of artwork each month and good design software skills are important. Social media is an art form in its own right and requires an understanding of what will effectively drive customers to our website to buy.
     
    Competitions: Company Newsletter 

    Vice President of Sales
     
    Qualities: Detail oriented, competitive, very well organized, comfortable talking and working with people, comfortable presenting and talking to groups,  able to complete tasks and meet deadlines, comfortable using excel and generating monthly sales reports.
     
    The Vice President of Sales is one of the key leaders in the company. will lead a team of employees through the promotion and selling of products or services, including tracking inventory, orders and all sales for the company each month. They will work under the supervision of the CEO and will be responsible for training all employees in sales techniques,  tracking all orders that occur each month. Preparing trade show promotions and work schedules. They will work closely with the accounting department and are required to get sales data to them each month.
     
    Responsibilities 
    • Supervise the operations of the sales department and will work to maintain an efficient and positive work environment
    • Be responsible for the selection of the sales team, the delegation of tasks and weekly performance evaluations
    • Maintain weekly product inventory logs of what has been sold and what needs to be ordered.
    • Attend and report on department  progress at weekly leadership meetings
    • Develop an order tracking system and invoice customers via email following live purchases.
    • Create monthly sales reports related to sales of products, money earned, employee commissions and total earnings

    Typical Tasks

    • Design the company order form and company customer invoice
    • Determine the pricing strategy for product pricing.
    • Train employees through comprehensive sales practice and how to perform a sales pitch
    • Collect, process and record all orders that come into the company each week.
    • Invoice customers who purchased at live sales events and a trade show with an invoice letter and log contacts.
    • Generate monthly sales reports with graphs and charts that detail all aspects of the company sales.
    • Develop and main product inventory logs each week for product tracking
    • Develop as company sales contract
    Things to Know: The Vice President of Sales needs to be on the top of their game as they have a constant stream of work. You will have a lot of things going all at once so good planning and good delegation is essential. You can not fall behind as that causes other departments to wait for your data. Extra time outside of the office can be required to ensure your department does not get behind in its work.  Knowledge of Excel is essential in the job as you will be using the program for tracking and reports.
     
    Competitions: Business Plan, Elevator Pitch, Annual Report, Catalog Sales, Salesmanship,  

    Vice President of Human Resources
     
    Qualities: Excellent writer, logical and fair, rules, policies and procedure are important to you,  comfortable presenting and talking to groups,  able to complete tasks and meet deadlines, Good communicator and able to well in a team.
     
    The Vice President of Human Resources leads the department that works with employees of the company. They ensure a safe, fair and professional environment for all employees. The Vice President will lead a team of employees through the development of the policies and procedures of the company and will detail these in the company employee manual.  They will work under the supervision of the COO and will be responsible for establishing base pay rates, employee hiring processes, employee performance review, development of employee benefit packages and maintain attendance logs. The Human resources department will compete in Human Resource competitions involving team presentations and a number of events throughout the year.
     
    Responsibilities 
    • Supervise the operations of the HR department and will work to maintain an efficient and positive work environment.
    • Be responsible for the selection of the HR team, the delegation of tasks and weekly performance evaluations.
    • Develop a comprehensive employee manual.
    • Establish job descriptions, and facilitate interviews and hiring of employees.
    • Develop performance reviews and conduct performance review meetings.
    • Develop company benefits that include; medical, dental, vision and retirement options.
    • Create monthly communications with your department and employee recognition 
    • Maintain personnel files and attendance records for all employees.

    Typical Tasks

    • Assist in the hiring process for employees
    • Determine the base salaries for employees
    • Develop the company policies and procedures that will be detailed in the employee manual
    • Maintain and record daily records of attendance
    • Research and develop all benefit options for employees
    • Create an employee evaluation form and conduct mid-year performance reviews
    • Establish a monthly employee recognition program.
    • Develop a quarterly HR newsletter and contribute the HR section of the company website.
    Things to Know: The Vice President of Human Resources needs to be an excellent writer and have good organization and delegation skills. The employee manual is a large (up to 20 pages) document that you and your team will have to tackle. You will need to proofread the document and edit it constantly. You will need to compete in live competitions in front of live judges so you need to be a good communicator. You should be comfortable using Google doc and InDesign and the manual will be developed in these environments. You department sets the tone for the company professionalism so you and your team need to follow the rules set in place by the company and be a role model for all other employees.

    Competitions: HR Manual, Human Resources Competition


    Vice President of Art & Publications
     
    Qualities: Very comfortable using InDesign and working with graphics, creative and thinks outside the box, good sense of color and balance, understand what looks professional and has an excellent eye for detail, dedicated to quality of work, takes direction and criticism well.
     
    The Vice President of Art leads the department that works with all the design and printed work the company develops. The Vice President will lead a small team of employees go through the development of the art and design related projects need by the company They will work under the supervision of the CEO and will be responsible for establishing company logo, color scheme, banner, literature, flyers, certificates, and the product catalog. This department will have a heavy workload at the beginning of the year and will become easier in the spring. You will be working in the following software programs; InDesign, Photoshop, and Illustrator.  
     
    Responsibilities 
    • Supervise the operations of the Art department and will work to maintain an efficient and positive work environment.
    • Responsible for selection of Art team, the delegation of tasks and weekly performance evaluations.
    • Develop a product line displayed in a comprehensive and professional company catalog in both digital and print formats.
    • Design the company logo and color scheme for the branding elements of the company
    • Design trade show flyers and billboard ads
    • Design company employee name badges, business cards, and letterhead.
    • Design sales and product brochures
    • Design report formats and certificates for various departments throughout the company

    Typical Tasks

    • Establish the initial product line and product descriptions to be used in the catalog
    • Design the company logo and branding elements
    • Make employee name badges and business cards
    • Make the impact marketing billboard
    • Make the company trade show booth banner
    • make the company digital and print catalog
    • Make product and sales brochures for the trade show booth
    • Design the business plan and annual report templates
    Things to Know: The Vice President of Art is a very time-consuming job. Working with design means spending a lot of time on projects to make sure the designs are perfect. You will have the most opportunities for competition of all the departments as most shows have events that involve the art department. None of the competitions involve live presentations. The beginning of the year will be difficult and time-consuming and you and your team will probably need to spend extra time outside of the office to complete tasks and meet deadlines. If you do not know InDesign, Photoshop or Illustrator, you and your team will need to invest time to learn the programs.

    Competitions: Company Branding, Catalog Design, Business Card Design, Trade Show Flyer, Logo design, Impact Marketing, Sales Materials


     Vice President of Digital Media
     
    Qualities: Comfortable working with computers as an art form, enjoys making video content and video recording, creative and thinks outside the box, good sense of style, understand what looks professional and has an excellent eye for detail, dedicated to quality of work, takes direction and criticism well. Comfortable exploring software to learn how to design things on the computer.
     
    The Vice President of Digital media leads the department that works with all the digital parts of the company. The Vice President will lead a small team of employees go through the development of the company video, photo and web design related projects need by the company They will work under the supervision of the CEO and will be responsible for establishing and maintaining the company website and online store. In addition, the digital media department will maintain all photo and video archives of all the events throughout the year. They will also be charged to develop video projects and video commercials as a part of there tasks. This department will have a heavy workload at the beginning of the year and will become easier in the spring. You will be working in the following software programs; InDesign, Photoshop and iMovie, and WIX.  
     
    Responsibilities 
    • Supervise the operations of the Digital Media department and will work to maintain an efficient and positive work environment.
    • Responsible for selection of the Digital Media team, delegation of tasks and weekly performance evaluations.
    • Develop a company website with e-commerce shopping carts
    • Create company video commercials
    • Photograph all company employees and establish a company photo archive
    • Design year-end video that highlights the company and its journey through the year
    • Photograph and videotape all company events
    • Coordinate with the art department to establish products on the company website
    • Collaborate with communications and HR to develop areas for them on the website

    Typical Tasks

    • Research and establish a company domain name
    • Direct and edit a commercial to promote the company
    • Photograph all employees in formal and company uniforms
    • Design a company organizational chart
    • Video and photograph all trade shows and company events
    • Create an end of the year video
    Things to Know: The Vice President of Digital Media will need to be a self-learner and work independently. Working with design means spending a lot of time on projects to make sure the designs are perfect. You will have opportunities for competition at most shows. Very few of the competitions involve live presentations. The beginning of the year will be difficult and time-consuming and you and your team will probably need to spend extra time outside of the office to complete tasks and meet deadlines. If you do not know InDesign, Photoshop or iMovie you and your team will need to invest time to learn the programs. You need to learn to post video projects on YouTube.

    Competitions: Website Competition, Video Commercial, Video Elevator Pitch Competition

     
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